I love to empower

Have fun while we address serious issues

With help of the 7 Vices Model

And let you shine and be successful in your job

This is Ellen’s Story

Hi my name is Ellen Soentken and I love to help you be the best in your work (and … get the credits and promotions because of that too). My specialty is coaching feisty female managers and entrepreneurs to the top of their talents. I do that for big audiences (no sweat i LOOVE that), and smaller groups and 1 on 1 (a lot of sweat and even greater results in a short time <- with that I mean promotions within 6 months e.g.). I was born to do this work. I love what I do. And I am very proud of the achievements of my clients. Not only do we have a LOT of fun during the trainings (or speeches of coaching sessions). We also get results. And if my clients get results, I get results. This is a little summery of a client-survey held by You can see the full report online.

  • Match of expectations 93% 93%
  • Directly applicable into daily work 90% 90%
  • Customer happiness 94% 94%
  • Difficulty Learning Level 75% 75%
  • Personal attention 97% 97%
  • Expertise 95% 95%


* I am #22 on the list of best speakers in the Netherlands (source Management Team)
* I am the author of the Dutch bestseller De zeven ondeugden van vrouwelijke managers (trans. The 7 Vices of female managers)
* Companies hire me as a speaker, trainer or coach to motivate their people (employees and clients). I give them insight into human behavior and the effect of different leadership styles on motivation.
* I can show you creepy researchresults on motivation and personality types of the 7 Vices.
(I have done research on the matter in cooperation with the University of Amsterdam and multinationals Shell, Philips, ING and HP).
* I love chocolade and chips (natural). I prefer to have a snack party when my husband and I watch the Hunger Games (or The Matrix, Star Wars, Selfridges, House of Cards or Modern Family).
* I am a closeted spiritual. I love to read in the old books, also my mind gets going with work from Jung, Wolf, Hay and Campbell. I am interested in the language of symbols and all things seemingly inexplicable and marvel at the miracle of life.
* I am the real deal. I AM the creator and sole owner of the 7 Vices personality type model. (This is quite rare and I am pretty proud of this accomplishment. It was and is a tough road, let me tell you)

* Professionals compare my 7 Vices Model with MBTI and Management Drives,

except the 7 Vices is more ‘kick ass’.

Ellen Soentken’s background:

I have a MSc degree in Social Cultural Sciences  specialized in ‘what works for female leaders’.
For my thesis I have had the honor to interview dutch female leadership icons like Neelie Kroes, Yvonne van Rooy, Cox Habbema and Sylvia Toth.
I also have a BBA degree (Nyenrode University).
Before I started my own company in 2002 I used to work in the media as a project manager of multi media projects for the biggest clients of VNU/ilse media (now the company is called Sanoma). Some used to call me ‘the pitbull’. But that was a long time ago. I have become a lot milder and patient since.
I am married, we have 4 kids (one 7, twins of 5 and a baby of 1).

My Recent Work

The 7 Vices Lifesaver (Pocket)

The 7 Vices Lifesaver Ebook (PDF)

7 Vices Training & Coaching Licensing

Dutch Bestseller De 7 Ondeugden..